Backbar Studios

Copy of About


We believe that shallow brands lacking a grounded proposition die in today’s world. To thrive, we build deeper connections that genuinely inspire and engage consumers. A single, strong strategic idea threading through creative expressions ensures brand success. We do this by getting intimate with consumers – bringing their behaviours, motivations and attitudes to the centre of strategic decision making and amplifying brand and product truths to meet their needs.



  • Research & discovery

  • Brand strategy

  • Concept development

  • Proposition development

  • Brand & product naming

  • Brand identity guidelines


  • Product design

  • Brand identity design

  • Visual & tone of voice development

  • Print & digital collateral

  • Web / social design & development

  • Art direction


  • Product & packaging

  • Interior & exterior signage

  • Photography & videography