Working with an artesian food producer in the development of contemporary packaging for the Irish company ‘Mush Mór’, was a very exciting opportunity to create something rather special for a very unique product. From the outset, it was our desire to envisage packaging that reflected the origins and health benefits of these extraordinary fungi. With crafted typography and bespoke illustrations, we developed a look and feel for the packaging reminiscent of historic botanical etchings and hand-painted illustrations.