Mr Sugar Plum Sweetery

This was an exceptional brief to be approached about and one Backbar was absolutely delighted to accept. Drawn directly from the magic of this shop owners chocolate factory and own whimsical inventions, we were tasked to evolve the Sugar Plum Sweetery brand mark and packaging, to premiumise it and infuse it with charm and nostalgia.

We took these key feelings, memories, craft cues and a little magic and distilled it in to a simple, iconic, joyous solution..